Get Creative. Win Prizes.

TrueFrame Level Slide Contest

TrueFrame™ Joist is factory-planed and level out of the gate. To celebrate the most level treated lumber joist on the market, we're launching the TrueFrame Level Slide Contest. Post your most creative level slide Reel on Instagram, tag @ProWoodLumber, and show us what "level" means to you. All ideas welcome. The most creative level slide wins an Occidental Tool Belt.

How to Enter
Contest Rules

Let your Creativity Flow

What Do We Mean by Most Creative Level Slide?

If you've ever set a level on a freshly framed deck and let it slide across the joists, you already know the move. It's a builder's badge of honor — proof your frame is flat and your work is dialed in.

So we got to thinking — what if we took that satisfying level slide and kicked it up a notch? Add some flair. Change the setting. Get a little weird with it. As you can see in our video, it's a lot of fun — and the possibilities are wide open.

Here's what we mean by "creative":

  • Film it on the jobsite, in the shop, on your tailgate — wherever inspiration strikes
  • Add a twist — trick shots, chain reactions, slow-mo, unexpected surfaces
  • Get the whole crew involved or go solo
  • Set it to music, narrate it, or let the slide speak for itself
  • Think outside the deck frame — we want to see ideas we've never seen before

Creativity is subjective, and that's the point. There's no wrong way to do this. We're open to all interpretations of the challenge — whether it's cinematic or casual, polished or raw. We want to see what the builder community as a whole can come up with. So grab your level, pull out your phone, and have some fun with it.

Let's See what you can do

How To Enter & Win

Looking to enter the TrueFrame Level Slide Contest? It's simple:

  • Post an Instagram reel featuring your creative level slide
  • Tag @prowoodlumber in the post
  • Use the hashtag #TrueFrameSlide in the caption
  • The account you post from must be public so we can see the entry

How to win:

  • All entrants will be sent a TrueFrame Joist Hat
  • The Grand Prize:
    • ProWood will handpick finalists to enter into a bracket style tournament
    • Finalists will face off against each other in publicly voted Instagram Story based polls until there is one finalist standing
    • Last finalist standing will win our Grand Prize, an Occidental Tool Belt

Prizes

What Do You Win?

Grand Prize

Occidental Tool Belt

The winner of the TrueFrame Level Slide Contest will get this Occidental Tool Belt.

Earn a hat with your submission

TrueFrame Joist Hat

Tag us in your creative level slide reel and we will send you this hat for free.

Terms & Conditions

Contest Rules

  1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.
  2. Open to legal U.S. residents, 18+ years of age. Employees of UFP Industries/ProWood and immediate family are ineligible.
  3. Entry Period — July 27, 2026 at 12:00 pm EST to August 24, 2026 at 11:59 pm EST
  4. How to Enter: Post a public Instagram Reel featuring a creative level slide, tag @prowoodlumber, and include #TrueFrameSlide in the caption.
  5. Entries must be original, no AI generated content, must not contain dangerous or unsafe activity, or inappropriate/offensive material. ProWood reserves the right to disqualify any entry.
  6. Entrants can create as many reels as they want for consideration but will only receive one hat and only one reel will be eligible to enter the Grand Prize tournament.
  7. By entering, participants grant ProWood a perpetual, royalty-free license to use, repost, and feature their created reel across marketing channels with attribution.
  8. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram/Meta.
  9. Winner Selection — Phase 1: ProWood's internal panel selects finalists. Phase 2: Public voting via Instagram determines the Grand Prize Winner.
  10. Finalist judging criteria - Creativity & Originality: 40% - How unique, unexpected, or inventive is the level slide concept? Does it stand out? Entertainment Value: 25% - Is it fun to watch? Does it make you want to share it? Viral potential? Production Quality: 15% - Video clarity, editing, sound — not professional-grade required, but effort matters. Skill & Execution: 10% - How well was the concept actually pulled off? Community Engagement: 10% - How much organic engagement (views, likes, comments, shares) did the post generate?
  11. All valid entrants receive a TrueFrame Joist hat. Grand Prize Winner will receive an Occidental Tool Belt worth approximately $450.
  12. Winners notified via Instagram DM within 48 hours of selection. Must respond within 72 hours or an alternate winner will be selected.
  13. Winner is responsible for any applicable taxes on prizes.
  14. By entering the TrueFrame Level Slide Contest, you agree to the terms of the contest as well as our Privacy Statement.